Tag Archives: designer show warehouse

DuraTherm in DSW Spring 2012 Commercials!

Have you seen the new Designer Show Warehouse’s (DSW) Spring 2012 commercials yet? DSW,  the national shoe retailer released its new 2012 Spring commercials recently, and during some scenes you can see a woman walk across a red DuraTherm crosswalk (1:42 mark), as well as dance on it in another scene (1:54 – 1:57). The unique and colorful DuraTherm design goes perfectly with the DSW image in these commercials. It shows the design and color flexibility. This particular crosswalk is located in Los Angeles, CA.

See the behind the scenes video here:

What is DuraTherm? Alternative Paving Concepts DuraTherm

Alternative Paving Concepts DuraTherm Alternative Paving Concepts DuraTherm







DuraTherm is a a specially-designed thermoplastic material that is inlaid into imprinted asphalt and heated in place. It is engineered to lie slightly below the asphalt surface. This adds additional protection from wear, ensuring effective service life while maintaining its attractive look.

DuraTherms design flexible and durable thermoplastic system is cost effective and easy to maintain. It is famous for its ability to allow community branding elements into streetscapes and urban redevelopment projects; creating highly visible pavements. DuraThermâ„¢ is also ideal for pedestrian channelization and crosswalks.

To learn more about DuraTherm, and to see more images visit Alternative Paving Concepts.

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